There are certain marketing principles that continue to hold good over time regardless of the state of the economy at large or within your specific business sector.

One of these Is in regard to the principle of testing and measuring.

What we mean by this is that because marketing is...

I received a sales letter through the post a few days ago which left me thinking that the sender had wasted a good opportunity. You see in today's electronic world I think it's actually quite nice to receive post (other than bills) as a change from emails and I would advocate this as one of the...

If you’re not planning to lose any – think again.

The fact is no matter how good a job you do, how efficient your service is and how much your customers like you, you’re not going to keep them all next year.

The reason is that things change and thereby take the control out of...

I always find that this is an interesting time of the year from a business perspective. There are two dynamics at play; On the one hand people are starting to focus on Christmas and getting their project finished so that they can go off on holiday with a clear desk and a clear conscience....

It is not too long ago that merely having a website was
enough for you to be considered as staying abreast of the world of online
marketing – but how things have changed and how quickly!

The sheer scale of the Internet is mind-boggling...