I’m a big advocate of design agencies buying print for their clients (obviously!) but this still has to be based, as all things commercial, in providing value for money.

It makes sense from the clients’ perspective that instead of having to work with multiple suppliers that their agency, as far as it is capable, provides an end-to-end supply solution.

Unfortunately, many graphic design agencies focus exclusively on the creative elements and look for the least hassle when providing the print – what does it matter as long as the quality is good and we receive our % handling fee on top? This leads to the ongoing use of ‘pet’ printers who tend to be conveniently located, ask ‘how high?’ when requested to jump to it and provide a good quality product.

So what’s wrong with that you may ask?

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