If you’re not planning to lose any – think again.

The fact is no matter how good a job you do, how efficient your service is and how much your customers like you, you’re not going to keep them all next year.

The reason is that things change and thereby take the control out of your hands. The reasons are several and diverse; your customer leaves, retires or expires, the Company is taken over or merges, the procurement policy changes or they take a different route to market. You’ve done nothing wrong but you’ve lost that customer.

As an exercise, take a look at your sales ledger a year ago. Which customers who were active then haven’t done business with you this year?

The point is that standing still is not an option. If you’re not gaining new customers and doing more with the customers you’ve got then you’re business is going to shrink – fact!

So by planning to lose some customers you can really determine the actual level of additional sales you’ll need to make to take you to where you want to be. The next challenge is how to get there.

What marketing activities are available to you, how do you action them, how do you measure the results of these actions, what is the investment needed and the return on investment received that proves it’s been worthwhile?

Perhaps you have all this in hand already and if so well done to you. However if you haven’t gone through this process, and now is the ideal time to do so, then perhaps we can help?

At Brackenhill we work with our clients throughout the marketing communications supply chain; From planning, through creative graphic design, production, assembly and distribution. Call us now on 01904 608200 for an initial discovery meeting.