Following a comprehensive print audit of St Peter’s School’s marketing collateral, and an indepth critique of their brand, the School approached Brackenhill to refresh the School brand and update their image.

Concerned that their communication documents (many produced in-house) were rather dated, lacked visual appeal and failed to reflect the School in the most positive light, Brackenhill were asked to produce design ideas, and submit guidelines on how the school should improve its image and encompass the lively school environment, which both the students and staff enjoy.

Initially Brackenhill worked on the Parents Information packs, which included all of the information for new students’ families. The new look and feel of the packs were exactly what the client had envisaged. Eager to roll out the new theme of the corporate style literature, St Peter’s School and Brackenhill are now working together to produce boarding school handbook covers for prospective students.

“Brackenhill undertook a print review for us which highlighted a lot of issues and potential cost savings re our print and sourcing, as well as the disparate nature of our documents, forms etc across 3 schools. We are now working with them to gradually bring a consistent and up to date look to all our print work. They have just completed the first major piece of work in record time and have added real value with clear design principles, a fresh approach and strong attention to detail as far as copy and proof reading, highlighting errors and inconsistencies, and bringing an excellent new pair of eyes to a document which we had become too close too.”

Erica Town (Marketing and Communications Director, St Peter’s School)

June is National Microchipping Month and Animalcare’s ‘Identity Parade’ posters are being advertised on veterinary surgery notice boards up and down the country!

Brackenhill’s brief was to create a campaign that would encourage and promote responsible pet ownership through microchipping as the most effective method of permanent pet identification. Brackenhill have designed a suite of marketing materials for the campaign, based upon a line-up of pets standing in an identity parade and ‘Find Taffy’ themes. Marketing materials including posters, incentive vouchers, stickers and scratch cards are helping to increase the sales of Animalcare’s ‘Identichip’ and ‘Identichip with Biothermo’ products.

Over 400 veterinary surgeries are supporting Animalcare’s campaign and predict a high demand of microchipping appointments. Approximately 12,380 Identichips have been ordered to date.

Brackenhill have already printed 135,500 vouchers, and as the veterinary surgeries start receiving ‘phone calls from animal lovers wanting to take advantage of the special offers, Animalcare, along with participating surgeries, are on-track to beat the Identichip sales records set last year.

printing.com @ Brackenhill teamed up with renowned naturalist David Bellamy to help plant some of the 50,000 trees pledged to schools in a national scheme.

Last week, St Oswald’s Junior School received their share, 5 in total of those 50,000 trees and gained expert tree-planting knowledge from Professor Bellamy himself! The school have used their trees to develop their grounds with a wildlife area and meadow.

"For many years all of our paper has been sourced from well managed forests," said Simon Thornton of Brackenhill the new printing.com York East agents. "And this shows how we can go one step further by making a serious and tangible contribution to the environment. Tree planting for education is a great cause, and we were keen to meet the kids and see how the trees that we have pledged have made a difference to their school grounds.”
Professor Bellamy, patron of Tree Appeal, said, “printing.com are making a brilliant effort right across the country with their 50,000 Tree Appeal target. Today they really got stuck in, planting those trees and helping create new homes for lots of lovely birds and bugs and butterflies. And best of all, the
children of St Oswald’s School will be here to watch the wildlife move in!”

The afternoon was a great deal of fun and Simon is pictured below celebrating the planting of one of the trees.

When Greystone Telecom wanted to launch a new executive communication package it sought Brackenhill’s experience in this market to help launch the brand.

Lifestyle Number offers people with busy lives the only phone number they will need. The clever bit is that it allows the client to ‘pull’ the call to their location, anywhere in the world, regardless of fixed or mobile phone connectivity.

A website with bold brand messages and interactive package selection features has been created. In addition a range of communication pieces has also been commissioned.

Visit http://www.lifestylenumber.co.uk

The team from Brackenhill were flying the flag for York Professionals this weekend by supervising the final build of an exhibition stand designed by the company for use at the GSMA Mobile World Congress 11-14 February 2008 - the world’s biggest mobile communications event.

As in 2007 the PMN (Private Mobile Networks) stand stood out from other exhibitors as we created the rear of a Land Rover with opening door to demonstrate how the firms cutting edge technology can create a private mobile phone network (via satellite connection beamed back to a small power unit situated in a 4x4 vehicle) anywhere in the world.

Simon Thornton, Creative Director at Brackenhill commented: “It was great to be working at this prestigious event again this year and the comments we received from fellow exhibitors on the final set-up day made all the hard work worthwhile. Barcelona is a vibrant and stunning city so it’s not surprising that over 60,000 delegates from the world’s telecoms industry make the trip”.