National Microchip Month

June is national microchip month and Animalcare launch special offers on their range of pet identifying products. Brackenhill were tasked to produce a new brand message to carry the offer to market.

The chosen concept was to represent a police style identity parade in which four dogs cannot be identified, however the dog with the Identichip product can be identified and thus reunited with its owner.

This message was used across posters, mail shot leaflets, scratch cards and stickers. The National Microchip Month campaign proved to be a great success for Animalcare, enabling a whopping 25% increase in its customer base!

ID Locate

Animalcare, the domestic pet ‘Identichip’ specialists asked Brackenhill to re-brand their additional support service – ID Locate. This service gives pet owners a helpline and useful tools to help find a loved family pet if it goes missing.

A suite of point-of-sale materials aimed at generating enquires in veterinary surgeries were produced. The new look, which features cartoon dogs and cats, appeals to all ages but especially young families.